Putting the “More” in Baltimore
Branding, Design & Multimedia Campaign Rollout
To highlight to visitors that Baltimore is a dynamic, engaging city, we invited some of Baltimore’s biggest fans and most famous faces to share what they love about this phenomenal town. Print, radio, online video spots and page takeovers in major markets and national publications gave our celebrity spokespeople a chance to share the things they love and the neighborhoods that keep them coming back year after year. We also turned the abbreviation “Bmore” into a rallying cry—“Be more”—and anchored the campaign with a mark and related designs that can change with the calendar to highlight all there is to do in our home city.